Seek to Offend?
Conventional wisdom maintains that it is in the best interests of a business to be as broad in appeal as possible and to avoid willfully angering any potential or prospective customers. One of the...
View ArticleThe New Truths About PR (Part 1)
One of the most disconcerting things that can happen in business is that once the owner believes they have figured out what to do, what works, and how to do it; the capabilities and requirements...
View ArticleThe New Truths About PR (Part 2)
In the previous column, David Meerman Scott shared some ideas about how business owners can leverage the new media options to maximize their business performance. In this second and final column, Mr....
View ArticleDon’t be Tone Deaf
There is no doubt that with the advent of social networking sites, blogging, e-mail, and the ease and speed with which companies and executives can communicate with customers, suppliers, and employees...
View ArticleProcess of Becoming a Guru
A recent article posted on the website Open Forum, an American Express site focused on small business issues...
View ArticleCreating a Marketing Strategy
At the core of every business are certain fundamentals. Among them are the ability to produce a product or service, deliver it to a customer, and collect payment on it. However, without the competence...
View ArticleCommunity Connection Counts for Collision Specialists
As a viewer of Connecticut local television, you may have come across a very powerful commercial discussing the perils of texting and driving. What makes this “public service announcement” seeming...
View ArticleIs QR No More?
Early in my career, I worked for the leading bar code scanner manufacturer and had the opportunity to see into the future. At the time, bar codes were predominantly used to identify the contents of a...
View ArticleWhy Your PR Should be A1
Many small and medium-sized businesses are entirely focused on closing sales, producing products/providing services, managing inventory costs and collecting revenue; that marketing efforts take a...
View ArticleBecoming a Business Hero
It can be said at just about any time in our history, and at any point in each of our business career’s arc; “we live in interesting times.” At various points, economies have been impacted by wars...
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